Dubai’s Department for Economy and Tourism (DET) has in the past few years made deliberate efforts to ensure Dubai echoes in the ears of Africans around the world. Strategies like on the ground ‘Road Shows’ in Africa, Media and Stakeholder FAM Trips to Dubai, Celebrity campaigns and general publicity, have boosted the global awareness of the Dubai brand, and place them as second to none in hospitality.
A key success of Dubai’s awareness strategies can be measured by the impressive ratings the Mi