by BBM/BMC on behalf of TAOBQ (The African Or Black Question)


Missed Opportunity of UN initiative prompts campaign on African identity

TAOBQ campaign highlights issues around African identity and postulates that people of African heritage in Britain should be called African, instead of black

December 15, 2011

2011 was declared by the United Nations (UN) as the International Year For People Of African Descent. This prompted history consultant and community activist Kwaku to start 'The African Or Black Question', a guerilla documentary which solicits the views of a diverse group of London’s African community on the UN initiative and the preferred descriptor of their racial identity.

The documentary, filmed in the latter part of 2011, shows that the UN initiative seems to have passed by mostly un-noticed, and was a missed opportunity to put the African identity on the table for discussion. In the course of making the documentary, the aim has morphed into the TAOBQ (The African Or Black Question) campaign, which postulates that people of African heritage in Britain should be called African, or terms like African British or African Caribbean, where geo-specificity is necessary.

The film will be premiered as part of the You Are African discussion, a free event taking place at Westminster City Hall in London’s Victoria area, on Friday January 20 2012, 6-8.30pm, where attendees and special guests will discuss issues around African identity (booking via

The TAOBQ campaign provides an opportunity for us to begin to claim our African heritage by proudly describing ourselves as African, and refusing to be described by a colour, which has negative connotations, such as black market, black sheep, blackmail, and black Monday.

Black is a term that does not recognise the African identity or connection with the African continent. It was once a powerful and unifying political term, which embraced “ethnic minorities” such as Africans and Asians. However, the latter have in recent years forged a separate identity, whether or not they were born in Asia, which has led to classifications such as Black And Asian, and Black, Asian And Minority Ethnic.

Who does the ‘Black’ in these cases represent?

Whilst TAOBQ has no issues with ‘black’ in relation to an all-inclusive term for political solidarity among British ‘ethnic minorities’ or ‘black music’ describing a music genre, the campaign is advocating that people of African heritage be identified as African, instead of the meaningless ‘black’.

TAOBQ recognises that as a consequence of displacement within the Diaspora, or the nature of formal British school education, some of us may have no knowledge of our African history and do not identify with Africa.

However, it’s worth pointing out what African American historian Dr Carter Woodson, who championed the Black History Month initiative, once said: "Those who have no record of what their forebears have accomplished lose the inspiration which comes from the teaching of biography and history”*.

Hence it is incumbent upon us to study some African history outside of formal education and African/Black “History” Month. There are libraries (those that still exist) and reputable websites, with free resources to improve our knowledge of African history. BTWSC and many other community organisations provide accessible African history programmes and courses.

Although we have an association with the production of an African British role model project**, we recognise that biographies need not be just of notable Africans in order to resonate with Africans. However, there is immeasurable worth, particularly to young Africans, when the subject is of African heritage.

If the subject has an African name, then their identity is obvious. However, if the name is European and there is no related image, then one would not necessarily know that subject is African. For example, few Africans take pride and inspiration from the achievements of 19th century Chartist and workers’ rights activist William Kofi, because with his name spelt William Cuffay (Cuffy, Cuffey etc), instead of Kofi, they do not realise he was African.

For these reasons TAOBQ suggests the following recommendations:

1. People of African heritage be described as African, instead of black.
2. The opportunity for study of African history be made more accessible.
3. People of African heritage consider adopting African names in order to assert their African identity***.

You are welcome to get involved and help bring about a change in how African people are described. For more information, please go to:

For more information, contact:
Search TAOBQ on the social networks


1. The You Are African event is open to Africans and non-Africans, as awareness of the TAOBQ campaign issues must be raised both within the African and host communities, particularly within the media, statutory, community and educational organisations.

2. TAOBQ is meant to be a year-long campaign, ending December 2012, by which time it is hoped that the recommendations would have started a consciousness and debate in and outside the African communities in Britain.

3. During the campaign period, TAOBQ will continue to engage using on and offline opportunities to highlight the core issues. Updates will be posted on, and social networks such as FaceBook, Twitter, and YouTube – follow us by searching on TAOBQ.

4. A number of debates on African identity have been arranged on community radio stations for December 2011, and the first offline event is set for January 20 2012 – we expect to do more in 2012, and potential partners and media outlets are welcome to get in touch.

5. We also want to use the medium of theatre to discuss the issues – so if you are a drama or theatre company, we are looking for a partner to produce a play based on a completed script.

6. Whilst we reject the ‘black’ terminology, we fully support the global African sentiments expressed in former Wailer Peter Tosh’s African' song: "As long as you're a black man, you're an African..."

7. *‘African Voices: Quotations By People Of African Descent’ (Ms Serwah & Kwaku, 2010 BTWSC)

8. ** ‘NARM (Naming And Role Model) Highlighting African British Male Role Models 1907-2007’ (Kwaku, 2010 BTWSC)

9. *** If we are unable to go the whole hog, like actor/playwright Kwame Kwei Armah (formerly Ian Roberts), having just one African name can make the same point. Despite the opportunities offered by DNA in tracing one’s genealogy, one does not necessarily need to go through the expense of tracing lineage to a particular area in Africa in order to find a name. If one accepts that one is African, then with the help of books or online searches, one can choose an African name one likes. An easy start may be to investigate the day names given based on day of birth in Ghana.

OBO TAOBQ | P O Box 14092, London NW10 1WL

Votes: 0
E-mail me when people leave their comments –

You need to be a member of TheBlackList Pub to add comments!

Join TheBlackList Pub


  • DMV

    "SAY IT LOUD, I AM "BLACK AND PROUD"! I AM BLACK! And its right for me.....
    I cant cash in my face no matter what I do. I have not yet been to Afrika and I wasnt born there either....I am in with Maurice Muhammad!

  • DMV

  • South

    Peace and Blessings Family I think we must understand that the Name African is from the white man so why are we trying to tie ourselves back to him what was the name of the place before they changed it to Africa. The white man knows as long as we carry his name with pride we are still not free. Black is nothing wrong with that regardless of how they say it means bad like Black mail it's his way of wording things. I'm Black and I'm proud of being Black I reject the title African American because he gave us those titles.

    We are taught that the land was called Asia and we are the Asiatic Black Man and Woman. Let's have this conversation but we don't need white people's input on who we are and what shall we be called. The UN has never given us any Justice and white people put us in this position in the first place. So let's dignify ourselves with naming ourselves without their input!

    But for me and my family we are content with Black or Asiatic Black Man and Woman or just Muslim! Truth has come to you!   

This reply was deleted.