Nielsen 2016 Report: Black Millennials Close the Digital Divide

Social Media and Mobile Device Use are Game-changers Raising Influence and Visibility

A decade of economic and educational prosperity propels Black America's viral vanguard, led by 11.5 million digitally empowered persuaders

Black Millennials are 11.5 million strong and leading a viral vanguard that is driving African-Americans' innovative use of mobile technology and closing the digital divide. Nielsen highlights this group in a new report called "Young, Connected and Black: African-American Millennials Are Driving Social Change and Leading Digital Advancement." With $162 billion in buying power and undisputed cultural influence, Black Millennials are using their power to successfully raise awareness of issues facing the Black community and influence decisions shaping our world. Media and brands are taking notice, creating campaigns and content that target this increasingly influential demographic with greater ad spends and more diverse programming.

The sixth in Nielsen's Diverse Intelligence Series focused on Black consumers, "Young, Connected and Black" paints a picture of a Black diaspora that is tech-savvy; socially and civically engaged; growing in population (46.3 million or 14% of the U.S. population) and buying power (nearly $1.2 trillion in 2015); and optimistic about the future. Continue Reading