A Jamaica Poor No More

                         by Michael I Phillips (available at amazon.com)

CHAPTER 5

Introducing Partnership With People - the Solution to the Economic Crisis

Letter on PWP to Caribbean Officials
The following letter was sent to selected Caribbean Officials in October 1998 along with the article "Introducing PWP".  The letter is as follows:)

Dear (Caribbean Official),
I remain deeply concerned about the economic plight of my native Jamaica, the Caribbean and all other developing countries. I am alarmed at the current policies such as the IMF structural adjustment, globalisation, "free trade", privatisation, which all make rich powerful multinational corporations even more rich and powerful, and leave countries politically weaker and so far with no positive economic benefits to show for all this. I am proposing something new for Government to follow, which I am confident will lead to real prosperity and regain or retain our country from insensitive multinational corporations.

I have attached some brief characteristics of this program, which I call Partnership With People (PWP). Please give it serious consideration and do not ignore it because of its seemingly overly optimistic goals. I am sending this package to other Caribbean officials, including Heads-of-State. I would be glad to discuss it with you and so address any questions or provide further details.

I have also included a copy of the October issue of Hot Calaloo newsletter. An article in it, "Whither...IMF Privatisation or PWP Prosperity?" In this article I set the stage to introduce PWP. I have been the editor/producer of Hot Calaloo from 1992. The Hot Calaloo web page is located at: http://www.dclink.com/hcal/index.htm (since moved to http://gonow.to/hotcalaloo)

I do not intend to publish the description of PWP in the newsletter or on the Web until I give you and the other Caribbean officials a chance to respond. Also, I have to consider whether such details might be better withheld now to keep it from enemies of the Caribbean.

I look forward to hearing from you.

Keep looking. Answer came there none.

Enough is Enough
In Jamaica like most of the world, the economic "salvation" was imported. Privatisation, globalisation, IMF imposed structural adjustment, currency liberalization, free trade, etc. have failed. How much longer shall we pursue these policies before our leaders realize this? Unfortunately, our leaders may be powerless to change course. Even in their own countries, they have no say. The fact is these policies have undermined the economic sovereignty of our countries to international organisations like the IMF, the World Trade Organisations (WTO), the World Bank, etc. These organisations are dominated by big rich countries and multinational corporations. Right now the WTO has imperiled the Jamaica banana trade with the European Union.

Consequences
In Jamaica the failure of these policies are so evident as shown by:

•  banks have been dropping like flies
•  the dairy industry recently had to dump 76,000 liters of milk partly  due to cheap imported powdered milk
•  the privatised sugar industry collapsed under millions of dollars in debt and fell back into Government hands
•  the beef industry were forced into public protest at McDonalds which buys only imported beef because it is cheaper by 14 cents per pound.
•  the Jamaica cement company is millions of dollars in debt as cheaper imported cement makes big inroads into the local Jamaica market
•  farmers in the parish of St. Elizabeth leave their abundant crops unharvested because they cannot compete with cheaper imports
•  the banana companies have restructured into one Agris Services company to be more competitive with the "Dollar" bananas of multinational US corporations led by Chiquita. Every worker was made redundant and the new company rehired about 2000 of them, but at lower wages and decreased benefits. The workers are not happy but "glad to have a job".
•  these "Dollar" bananas are so much cheaper than the local ones, if they were imported into Jamaica, would wipe out the Jamaica banana industry. So we could not only lose the EU market, but even our own local market

For Whose benefit?
Who is benefitting from these policies? Not the people of Jamaica. But, multinational corporations, like Chiquita, are. Not only here, but all over the world, even in NAFTA countries. They bear down on the local industry, driving them into bankruptcy, like a Wallmart up against a mom-and-pop store in the US. Privatisation,  globalisation, free trade...they all play into the hands of multinational corporations.

Partnership With People (PWP) - the Way to Prosperity
Still the IMF is calling for more aggressive privatisation for Jamaica and most other struggling countries. This privatisation is a bound-to-fail policy. Governments end up selling off their money-making entities, for which there is demand, and get stuck with the money-losing ones. This is a clear formula for failure. If it were the other way around, then I would be an enthusiastic supporter. But this privatisation is not the only game in town. I am proposing a new game, Partnership With People (PWP). PWP will not only bring prosperity, but has the potential to restore the country to its people and from the clutches of powerful insensitive multinational corporations.

Introducing Partnership With People (PWP)

The Government will set up PWP corporation. PWP will in turn form subsidiary corporations specifically to provide goods or services at a profit. These PWP corporations would be relatively autonomous but under the umbrella of PWP. Some features of these PWP corporations will include:

• -extensive feasibility study to ensure profitability potential
• obtain marketing and other technical expertise on short term contract
• -take advantage of Govt contacts and access
• - determine formula for success by comparison with similar corporations not only in Jamaica but worldwide
• - this formula will then be followed rigidly
• -PWP would run the corporation for a limited time to ensure profitably and high standards
• -PWP would then sell the enterprise to private individuals, partners, but maintain control by an iron-clad contract which would spell out very rigid terms such as:
• -the name (Trademark) of the enterprise could not be changed
• - sale to a partner would be in the form of a down payment with a % of sales coming to PWP in perpetuity or for some defined period.
• -PWP would control management style deciding such fundamentals as training standards and salary of employees
• -PWP would provide advertising, and state of the art professional marketing and management
• -Supplies would be bought only from PWP sources
• -Buildings would have to be maintained according to PWP standards with no changes without PWP authorization
• -Since PWP policies and management techniques are obtained from established successful companies, failure to follow to the letter would void the contract and the private partner could even lose the enterprise and forfeit their deposit. This is a vital aspect of this plan as it depends on following what works, and models like these have a greater than 90% success rate.

An important aspect of PWP is that, since unlike other Govt. operations, this one is for profit. Employees salary would depend on the profits of PWP. Basically, the bigger the profits, the better the pay. Given a certain time to turn a profit, PWP should not only pay for itself but provide revenues to the Government.

In a nutshell, PWP is a franchise operation in which the Government is the franchiser and private individuals, partners, would be franchisees. Currently franchises are very expensive, making it difficult to find partners. So, creative financing. substituting products and services for financing, manipulation of fees and royalties, and such flexibility might have to be used to ensure supply of partners, each with a real stake in the business.

Background
Recently I was in France. There, I obtained a map of Paris. The map was free and produced by the McDonalds Fast food corporation. There were little golden arches all over the map, each indicating where a McDonalds was located. I thought something was wrong with that picture. Well PWP will fix that picture without doing like Bermuda, which banned McDonalds from that country.

Franchises are everywhere for everything here in the US, from Kwick Copy printing shops, maid service, Post Office boxes....everything. Besides they have a greater than 90% success rate and soon I predict they will be sweeping the Caribbean. All that money leaving the Caribbean, unless PWP is launched......

Success
Back to McDonalds... A very good friend of mine, a fellow Jamaican, attended high school here in the US. He then went to college, my alma mater, Howard University. Upon graduation, he went to England and became a barrister. He then returned to Jamaica. About four years later, he threw in the towel, abandoned Jamaica, and returned to the US. A barrister in the US! Worthless. In a few months I heard he had exchanged his legal wig for an apron and had become a manager at McDonalds. Now, years later, he has two McDonalds franchises and is wealthy!

 The Challenge
The immediate challenge is can the Government successfully set up its own franchises? Now is the time to find out before we have to compete with more multinational corporations coming in and taking the bread out of our mouths. There are lots of information and expert consultants on franchising. We do not have to re-invent the wheel. A visit to the Internet will show a wealth of information on all sorts of franchises.
Ben and Jerry Ice Cream deserves special mention and real consideration as a model. They are a franchise corporation with a social conscience and proves that this is not incompatible with profit. Their highest paid employee up till recently by policy made no more than eight times the lowest paid employee. Of course, this ratio is probably too low to attract partners, but it shows how this can be an incredibly fair and equitable system. "Yes Virginia...we can use the incentive of the profit motive, but without the contamination by greed."

Sources of PWP Franchises

• Government Divestment - instead of the traditional privatising, each enterprise should be evaluated for PWP feasibility, and adopted if prospects for profits look good.
• Existing successful private enterprises - Historically, franchises usually have started out as a single business. With success, the operations are then spread by franchise to other areas, even internationally. In this instance, PWP will look at certain successful private enterprises in the country, evaluate their feasibility for PWP, and if good, invite the owners to expand via PWP. So branches might open up in other areas all over the country. This way ensures a proven product, and an expert partner (the owner), who would derive additional benefits for his or her expertise and extra managerial duties for each additional store.
• Existing struggling private enterprises - Some business are struggling because they need professional management, capital investment, and/or better organisation. PWP could seek out such businesses, invite owners to join, and reorganise them professionally under PWP guidelines and terms.
• Create brand new enterprises - Instead of waiting for private sector, Government would set up a profitable business to fulfill some need in the community, establish its profitability and value, then turn it over to PWP. As they say, the way to entrepreneurial success is to "find a need and fill it".
• Also, private individual could identify a business potential, for which he needs help to set up. He could then convince the Government to set it up as a PWP project with him as the partner if he or she qualifies.

The Choice

Recently I saw in the Jamaican papers much fanfare about the opening of a Century 21 Real Estate office in Jamaica. More franchise profits to a foreign company and also getting free advertising advantage over our own Jamaican real estate companies! While in France, I received a map of Pariswith a slew of MacDonalds identified all over the city. This represented roads of money leading back to McDonald corporation! These multinational corporations are coming and it will be "join them or go out of business". We'll become like the little stores in the US when a WalMart comes in the area, they all die!
These franchisers do provide excellent management, but they all follow a proven formula. In this information age, PWP too can follow that formula, elevate the level of service and business standards extensively, make money for our partners and the Government, and rescue our country from rich multinational corporations. PWP is flexible too as it can decide what operations to undertake, and the rate at which to spread these operations. It can select the more feasible. PWP and invite partners to join it without forcing anyone. Critics might contend that PWP is not new. To be sure, franchising is not new, which is good, because it has an established record of success. But, PWP is a new role for Government. The choice is clear. Is it the enfranchisement of our people by PWP or our continued disenfranchisement by rich multinational corporations? The choice has got to be PWP or at least it deserves a try!