Blogs

• Karen Taylor Bass, PR Expert/Strategist to Celebrities, Talks PR Tips

PR expert Karen Taylor Bass (right) was recently featured on ABC-7 to talk about marketing and PR

According to TheRoot.com - African Americans starting a business grew 3 times the national rate, however, the challenge was staying in business longer than a year. Entrepreneur magazine says, “Karen Taylor Bass, PR Expert, can take a brand from a whisper to a scream.”

“Most of us prepare to launch a business however we don’t create a plan to stay in business and compete. It’s my passion to teach a client the magic of gaining media exposure and growing their brand on a shoestring budget,“ says, Karen Taylor Bass, PR Expert.

Taylor Bass has created media campaigns for Stevie Wonder, Jill Scott, Mariah Carey, D’Angelo, NBA stars Ray Allen and Chris Webber to name a few. Jill Scott says, “KTB has taken me from relative obscurity to notoriety starting with my first album, Who Is Jill Scott? Also, Taylor-Bass’ best-selling book, You Want Caviar But Have Money for Chitlins: A Smart Do-It-Yourself PR Guide for Those on A Budget ($15.95, Amazon) offers public relations and branding tips from writing a press release to pitching the media on a budget.

Karen Taylor Bass’ signature strategic PR coaching session to analyze one’s business, devise a plan, and stay accountable for 90 days is her most requested service. A coaching session with Taylor-Bass is $250, 1 hour via phone. Her clientele include small businesses, entrepreneurs, and corporations. Emmy-Award winning journalist, Sherrie Johnson, CEO of SAJ Media, says, “I really enjoyed my coaching session with Karen. She opened my eyes to new things for my company, SAJ Media LLC. Another client, Al Johnson, commented, “If you want to take your brand to the next-level, give her one hour on the phone.” To reserve a coaching session - visit www.thebrandnewmommy.com/blog/293-2/.

Karen Taylor Bass, PR Expert, has been featured and quoted in numerous media outlets: Entrepreneur magazine; NBC Today New York; BET; ABC-TV; CNN.com; Fox; Black Enterprise; Essence; Ebony; The Grio.com; Philadelphia Daily News; Madamenoire; New York Daily News; and countless others.

Here are some sure-fire ways to get your brand noticed and market one’s business to STANDOUT:

1) Create a plan. When you think big, you get big.

2) Know your niche. Understand what makes you different and sell it.

3) Talk the talk. Devise a winning elevator pitch and practice it until it sticks.

4) Set your price and get paid what you deserve. No explanation needed.

5) Hire a PR Coach. Reserve a 1- hour coaching session with Karen Taylor Bass, PR Expert and watch your brand grow in 90 days.

To learn more about Karen Taylor Bass, PR Expert and schedule a coaching session to take your brand to the next level, contact TaylorMade Media, 516-537-8591, prexpert@taylormademediapr.com; visitwww.thebrandnewmommy.com/blog/293-2/ to book your session today!

Visit www.karentaylorbass.com and www.taylormademediapr.com.