Fast-Food Companies Still Serving Unhealthy Meals, Aggressively Marketing to Children Unprecedented new report on fast-food nutrition and marketing examines actions of 12 of the nation's largest chains. ------------------------------------------------------------------------------------ A new report from Yale’s Rudd Center for Food Policy & Obesity finds that children as young as 2 are seeing more fast-food ads than ever before, and that fast-food restaurants rarely offer parents the healthy kids’ meal choices.
Report findings show that fast-food marketers target children across a variety of media and in restaurants, and that restaurants provide largely unhealthy side dishes and drinks as the default options that come with kids’ meals. The new report is the most comprehensive study of fast-food nutrition and marketing ever undertaken.
The report, titled Fast Food F.A.C.T.S. (Food Advertising to Children and Teens Score), examined the marketing efforts of 12 of the nation’s largest fast-food chains, and analyzed the calories, fat, sugar and sodium in more than 3,000 kids’ meal combinations and 2,781 menu items. It also analyzed marketing practices of the 12 major chains. Some of the key findings include:
The report authors also offer recommendations for transforming the restaurant and marketing landscapes, including:
The findings were presented at the Annual Meeting of the American Public Health Association. The report was funded by the Robert Wood Johnson Foundation and the Rudd Foundation.
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