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Rukky Ladoja, founder of Grey and Even Tribe talks about running a fashion start-up in Nigeria and selling through Jumia

Posted by TheBlackList-Publisher on November 23, 2014 at 1:39pm

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<iframe width="560" height="315" src="//www.youtube.com/embed/J7ktv8ZNEvU?list=UUjZKApAFkRV149mU03N5pkw&amp;wmode=opaque" frameborder="0"></iframe>

jumia, "selling online", fashion, nigeria

Rukky Ladoja, founder of fashion brands Grey and Even Tribe talks about: how she went from working in a bank to starting her own fashion labels; the type of clothes she makes, the different price points and production runs; selling through e-commerce retailer Jumia Nigeria; and the barriers to making clothes in Nigeria; and the lack of support structures for the nascent fashion industry.

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