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BLACK SCIENTIST SAYS SHAVING BUMPS ARE NOT CAUSED BY INGROWN HAIRS

-- Dr. Aloysius Anaebonam and his company BREEJ Technologies, developer of several anti-bump products, releases a FREE Bump Treatment and Shaving Guide for Men available for download at www.ScienceofShaving.com --

Dr. Aloysius Anaebonam, founder of BREEJ Technologies

Shaving bumps, also referred to as ingrown hairs [or more appropriately "entrapped hairs"] , pseudofolliculitis barbae or pfb, plague over 10 million African American men in the USA and over 300 million men of color worldwide. The shaving bumps problem, is a very significant skin care issue for men of color worldwide. Some have seen limitations in their careers as well as major social set backs due to their inability to get smooth shaves. Many have reluctantly given up shaving altogether.

Shaving bumps and ingrown hairs [more appropriately referred to as "entrapped hairs"] also plague over 100 million men and women from other ethnic groups worldwide. For men the face is red, irritated and covered with bumps. In women there are bumps and redness in the bikini line area, legs, underarms and face.

Dr. Aloysius Anaebonam and his company BREEJ Technologies, developer of the advanced BUMP ZAPPER and BUMP TERMINATOR branded Anti Bump Products, disagrees with the widely held view that shaving bumps are caused by "in-grown" hairs - wiry, curly hairs that curl and grow back into the skin.

They believe that this concept of "in-grown" hairs has led to a lot of poking & probing of the shaved area with tweezers often further aggravating the problem. BREEJ discourages this practice as the additional trauma can lead to infection, hyper pigmentation and significant skin damage.

"Shaving bumps are primarily caused by trauma from shaving, resulting in inflammation of the shaved area manifested as "bumps" as the body reacts to the trauma, compounded at times by bacterial/fungal infections. Induction of melanogenesis by irritated keratinocytes during shaving produces additional inflammatory mediators exacerbating the condition [this is the main reason why men of color with higher levels of melanin, have a higher incidence of shaving bumps]," asserts Dr. Anaebonam, who holds 12 US pharmaceutical patents.

Dr. Anaebonam continues, "Ingrown hairs [more appropriately referred to as entrapped hairs] result when existing shaving bumps block the opening of the hair follicles on the skin forcing the normally growing hairs to grow into [hence the name 'ingrown hairs'] the existing bumps."

According to Dr. Anaebonam, to get smooth, bump-free shaves, men must first resolve existing bumps [elimination of the shaving bumps will then "free" any entrapped hairs], followed by proper cleansing, shaving, soothing and conditioning of the shaved skin. Shaving should never be initiated until all existing bumps are resolved, as shaving over existing bumps will only worsen the shaving bumps problem.

About The FREE Shaving Bumps Treatment and Shaving Guide
In issuing the Science of Shaving® FREE Bump Treatment and Shaving Guide for men, BREEJ Technologies wants to demystify how shaving bumps and ingrown hairs are caused, how to quickly resolve existing shaving bumps and how to shave your face, neck area and head. BREEJ Technologies has determined the biochemical reactions involved in shaving bumps formation and developed a comprehensive product line to quickly and effectively eliminate all kind of shaving bumps including the very difficult to treat "back of head bumps"

The FREE Guide: Science of Shaving® - Bump Treatment and Shaving Guide for men can be downloaded by visiting www.ScienceofShaving.com, www.FeeltheBreej.com, and www.BumpTerminator.co.uk

About BREEJ Technologies
BREEJ Technologies, Inc, a majority black owned company, develops and markets advanced personal care products for problem skin and collaborates with world-class international partners in product development and package design. Their anti-bump products are available at: CVS/pharmacy, CVS.com, SAFEWAY Grocery Stores, Barbershops, Beauty Supply Stores, ScienceofShaving.com, Feelthebreej.com, and BumpTerminator.co.uk

Distribution Opportunities:
Interested Distributors - Beauty supply stores and companies, barber shops, salons, web sites and individuals should contact BREEJ for distribution details.

BREEJ On-Campus Entrepreneurial Programs For African American College Students:
The company has developed a pilot entrepreneurial program for African American college students. Interested parties should contact BREEJ for program details.

BREEJ Community Based Entrepreneurial Programs For at Risk Youth:
The company has developed a pilot Community Based Entrepreneurial Program for at risk African American Youth. Interested community leaders should contact BREEJ for program details.

For more information on BREEJ Technologies, visit www.ScienceofShaving.com

Media Inquiries contact:
Keenan "Cartier Ruck" Bates
SCLASS Public Relations & Marketing
706-577-4834
cartier.ruck@gmail.com

Distribution/Product/Technical Contact:
Aloysius Anaebonam, B. Pharm.; PhD
BREEJ Technologies, Inc.
617-834-9566
Breejtech@gmail.com