Forum/Discussions

Nielsen CELEBRATES 90 YEARS of Innovation

GLOBAL information and measurement COMPANY FOUNDED IN cHICAGO in 1923

WHAT:            In honor of its deep Chicago roots, Nielsen – the global information and measurement company – is inviting the city to help celebrate the company’s 90^th Anniversary, at an event expected to be attended by hundreds of corporate, media and civic leaders. Designed to showcase Chicago’s iconic brands, the celebration will feature multicultural and Chicago-style cuisine, accompanied by entertainment by the city’s best performers, including: improv by The Second City, Salsa Dancing by Latin Street Dancing Inc., and a special rendition of “Chicago” by The Gentlemen of Leisure Orchestra. Memorabilia from state and city officials and local professional sports teams – including the Chicago Blackhawks, Cubs and Bulls – will be presented to Nielsen executives and members of the founding family. A special presentation will be made by the Chicago Tribune, an exhibit from Nielsen’s interactive Innovation Expo will make its Chicago debut at this event.

WHO:              Nielsen executives, founding family members, corporate, media and civic leaders

WHEN:            August 21, 2013

                        5:30 – 9:00 PM

WHERE:         River East Art Center

                        435 East Illinois Street

                        Chicago, IL 60611

WHY:               Founded in Chicago by Arthur C. Nielsen, Sr., on August 24, 1923, with a mere $45,000 investment, today, Nielsen operates in more than 100 countries. As a global provider of information and insights into what consumers watch and buy, Nielsen has been at the forefront of innovation throughout its 90-year history. Some of those innovations and measurement highlights include:

·         1923: Produced the first marketing research and performance surveys

·         1933: First to measure food and drug purchase

·         1950: First measurement of TV audiences

·         1977: Pioneers of UPC codes for market research

·         1987: Created the first people meter

·         2011: Introduced measurement  for TV and online ad campaigns

·         Measures 85 million retail product transactions annually in 350,000+ stores globally

·         Measures the activity of more than 500,000 online panelists worldwide

·         Provides TV audience measurement in 33 countries

FOR MEDIA CREDENTIALS:         

Contact: Ivan Thomas of Jerry Thomas Public Relations at 847.863.1067.

About Nielsen

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.