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Ice-T vs Soulja Boy - A Lesson In Online Marketing

Greetings Family,(Contact Information At Bottom Of Page)It's your friendly neighborhood "Digital Drummer" again (smile)Have you seen the latest example of New Media hype???Ice T and Soulja Boy are going tit-for-tat on YouTube. Now before we get started, let me just say to all the haters out there, that the reason I'm reporting on this "New Age" version of media hype, is to demonstrate the power of the Net and how it has changed the marketing game.It all started with Ice-T going off in a publicity video for his new mix tape Black Ice. In this YouTube promotional video Ice-T states (amongst other things) that Soulja Boy single handedly killed Hip Hop...WTF!!!Now it's one thing for a 50 year old EX-rapper to diss a 17 year old phenomenon, but it is totally another for an established legend to stoop to this type of publicity trick to generate sales.I mean, shouldn't the music sell itself? Yes, Ice-T is right when he lays out the history of Hip Hop and insists that an artist should put some type of effort into creating his art.***************(Advertisement)*********************Need some great ideas for corporate or personal gift-giving?Then go to City Lights Software(http://www.citylightssoftware.com )and see some of the most unique afrocentric gifts available online!We Deliver ONLINE - Direct To Your Desktop for just $14.95Please take the time to purchase one our afrocentric screen savers TODAY!Don't Just Talk the Talk...Let Your Dollars Walk the WalkIf you have any problems with purchasing online contact me direct at sales@citylightssoftware.com or call (213) 944-4176******************************************************But the bottom line is that art is an expression of the human existence, and if anybody has been in a night club when a DJ drops Superman on the crowd...It is obvious (judging by the dance floor) that Soulja Boy has tapped into something that everyone can relate too.All that being said, this YouTube beef is now turning into the video version of the 90's rap wars, with each artist trying to out do the other and generate followers and fans for their generational position.So far Soulja Boy seems to be winning, with over a million views of his response video. At last count, a simple search using the key words Soulja Boy Ice-T, generates almost 500 separate videos on the subject.If you Google the same key words, you get over 200,000 posts on the subject, ranging from Rap icons like Snoop Dog to the international media and established Hip-Hop publications like XXL Magazines...you can't pay for this type of publicityI've never been a fan of either Ice-T or Soulja Boy. And if the truth be known, Hip Hop was killed by corporate America, commercializing and bastardizing a truly original Black art form...of which Ice-T is just as guilty as Soulja Boy.Remember Ice-T was one of the originators of Gangster Rap. Now what was worse for Hip-Hop, promoting gangsterism or sexism. Hmmm....ever hear of the pot calling the kettle black.But don't trust me...judge for yourself. It's all about Hype.***Warning These Videos Contain Mature And Profane Language***Original Ice-T Videohttps://www.youtube.com/watch?v=ZHCN2bHp_7kSoulja Boy's Response Videohttps://www.youtube.com/watch?v=qr8B2dnIvR4&feature=relatedIce-T Apologize - Sort Ofhttps://www.youtube.com/watch?v=u7FhIUuo6tE***************(Advertisement)*********************Looking For More Exposure, Want To Help A Good Cause, Need Money???Come on over to www.freshfaces2u.com and register to win $10,000 dollars CASH!At Fresh Faces2u it's NOT about how you look...But Who You Are!Join us in our mission to change the image of women in the mediaSign Up Today At Fresh Faces2u.com******************************************************This Online Journal was brought to you by InterServe Networks. Feel Free To Forward To Your Network Of Online FriendsWe Practice Responsible E-Commerce Marketing and Privacy Policies. We do not indulge in or encourage Spamming. We never send unsolicited emails. You are receiving this message as part of our opt-in subscriber mailing list or you are a member of an affiliated newsgroup.For comments or suggestions please contact us at the following;Jim Neusom (jneusom@yahoo.com)Executive Director/PublisherInterServe Networks/City Lights Software, Inc.www.citylightssoftware.comwww.freshfaces2u.comwww.myspace.com/jimneusomwww.myspace.com/freshfaces2uTo subscribe to our opt-in mailing list simply send an email to; The_City_Lights_Reporter-subscribe@yahoogroups.com ( on Myspace go to http://blog.myspace.com/jimneusom )

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  • DMV
    THIS IS SO TYPICAL..............
    BLACK MEN .................RIGHT NOW, AS A SISTA SOULJA................I AM SERIOUSLY ON STRIKE....
    I REFUSE TO GIVE THE BROTHA THAT I LOVE ANY BOOTIE NORWILL I COOK, I AM STILL PLEASANT ....BUT........
    THIS KIND OF BEHAVIOR ALONG WITH THE FACT THAT BLACK MEN WHERE EVER THEY ARE KILL EACH OTHER! ALL OVER THE WORLD!
    WHILE YOU LEAVE WOMEN AND CHILDREN TO BE CONQUER RAPED AND EXPLOITED BY THE OTHER MAN..............
    AND WE ARE SUPPOSED TO LOOK AT YOU ALL WITH RESPECT..........
    AND SOME OF YOU HAVE NERVE ENOUGH TO SAY SISTAS GOT ATTITUDE............WELL, AS PUBLIC ENEMY SAYS; "WE GOT A RIGHT TO BE HOSTILE"
    WHEN BLACK MAN WILL SEE THE TRUTH ABOUT YOURSELVES AND POLICE YOUR OWN BEHINDS
    GET UP AND CREATE SOMETHING
    SHUT DOWN THIS FITNA
    AND MAKE US PROUD
    ALLAH SAID YOU, YOU WERE VICEGERENT AND I WAS YOUR HELP MATE
    WHAT???????????SHOULD HELP YOU TO KILL YOURSELVE OR TO BACK BITE OR AS THIS ARTICLE REPRESENTS...........I SHOULD HELP OUT IN THE "BITCHING MATCH BETWEEN AND ELDER AND A BABY!
    PLEASE!

    SISTA AISHA
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