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Rukky Ladoja, founder of Grey and Even Tribe talks about running a fashion start-up in Nigeria and selling through Jumia

Rukky Ladoja, founder of fashion brands Grey and Even Tribe talks about: how she went from working in a bank to starting her own fashion labels; the type of clothes she makes, the different price points and production runs; selling through e-commerce retailer Jumia Nigeria; and the barriers to making clothes in Nigeria; and the lack of support structures for the nascent fashion industry.

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